I created this video during a course of School of Motion focusing on visual storytelling.
The project is based on a fictional client brief provided by the School of Motion.
The aim of the course was to walk through the whole process of creating an explainer video from moodboards to the final piece.
I decided on a handcrafted design approach in order to create a contrast between the technical aspects and the overall look. The goal of this explainer video is to simplify a complex filtering process and direct the focus towards the positive evironmental and social impact of the product.
The animation concept focuses on water drops und bubbles that are developing and create new things along the way.
Design & Animation: Christina Walther
The VO was provided by School of Motion
Some sounds are from zapsplat.com
